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1. You’re talking at them instead of to them Using industry jargon is a sure-fire way to confuse people. It’s hard for people to buy into something they don’t understand; you’ll only repel them. Use the words your market uses to describe what they want. Mirror what prospects recognize they need and you’ll create a […]

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I'm Lauren. I help coaches, consultants, and solution providers communicate their value, clarify their message, and attract the right clients. 

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