Creating a compelling website that gets the attention of your ideal clients takes strategic planning and focused intention. You need to have a clear understanding of what your ideal audience and clients are looking for and how to cater to their needs.
It’s time to create a website that works for you and your brand. Your website should be your 24/7 sales operating machine that showcases your expertise, speaks to your clients’ desires, and streamlines your sales process. It should do the heavy lifting of mostly convincing prospects before they even reach out to you.
These are the top 5 things to have in order before you begin building or your own website. Starting your website project without these 5 things in order can lead to you not meeting your strategic goals and wasting large amounts of time, money, and energy.
1. WHAT IS YOUR WHY POWER?
Understanding your why and focusing on your vision will help you stay in alignment with your purpose. Your why will be your anchor when that all so annoying shinning object syndrome wants to rear its ugly head.
- Why did you choose this line of work? Why is it interesting to you?
- Why are you a good fit for this space?
- Why does your brand exist?
- Why should people care?
You will experience congruence when all your decisions, actions, and communications flow from your why. (your business reason for being)
Not having a clearly defined why makes it hard for potential customers to know why they should care about your brand.
Differentiate your business by aligning it with people who believe what you believe.
Do this right, and your brand will be a magnet to those that your message resonates with. For instance, if you operate from a place of continuous development and finding creative ways to solve problems, you will attract who care about the same thing.
Make work that matters for people who care. – Seth Godin
2. WHO IS YOUR IDEAL AUDIENCE?
Who do you want to help and serve?
Defining the types of people you want to serve helps you cater your products and services to their particular needs. Create products your audience needs, instead of trying to find customers for what you want to make.
When you serve from a place of empathy, your audience recognizes that you understand their problem and begin to care about you.
Find your audience and develop products and services that are the solution to their problems, and they will come looking for you.
Being attentive to your ideal customers’ needs wants and desires will set you apart and make your brand the go-to solution in the mind of your audience.
While the competition is over there, pumping up how great their company is, you can come from a place of compassion and intention. A place that your ideal customer recognizes that you understand their problem and that you are the solution they need.
Make the competition irrelevant by the way you serve.
3. WHAT PROBLEM DO YOU SOLVE?
In light of your ideal customer, what problem do you solve for them? How is their life made better because of your brand?
The problem you solve doesn’t have to be earth-shattering or even profound. Coca Cola beverages solve the problem of thirst. Planners give peace of mind. Even cupcakes offer delight.
What is the value, experience, or transformation that you offer?
You’re going to have a hard time being successful in business if people aren’t able to recognize the ‘value’ of what you are offering.
If customers can’t understand why they need you, they’re not going to buy from you.
Think through why does someone seek out your product or service. What is your audience really looking for?
Site browsers ask: How can you help me and why should I buy from you? How is my life made better by your product or service? What do I get to experience, be, or have after interacting with your brand? Do you understand my pain, and do you have the capacity to fix it?
The number of years you’ve been in business and company history is all well and great, but people want to know what is in it for them.
Your website needs to answer the “what’s in it for me” question clearly, or site visitors will not connect with your brand.
4. DEFINE YOUR SITE PURPOSE
In what way do potential customers need to experience your brand to move through the journey of knowing, liking, and trusting you?
How will your website help you with this strategy?
What role does your website need to play in your processes, systems, client onboarding, or customer cycle? What functionality does it need to have to streamline your processes and engage more with your audience?
When addressing the content needs of your site, remember it must flow through the lens of your customer’s question ‘what’s in it for me.’
What sort of information would someone in your audience be looking for? What barriers or objections are there to your industry or to understanding the value you provide?
Think of ways that you can keep your audience coming back to your platform. It usually takes a few encounters with a brand before someone goes from browser to buyer.
5. WHAT ARE YOUR SITE GOALS?
What role do you see your website playing for you in your revenue growth strategy?
Your site and individual page goals will inform the content and copy chosen to help achieve those goals.
What goals do you hope to achieve?
- generate more qualified leads
- increase awareness and brand recognition
- increase customer satisfaction
- optimize workflow and optimate processes
- develop a platform for speaking engagements
- sell products and promote services
- build a community and connect with like-minded people
- present ideas and information that affirm your expertise to potential customers
- display your portfolio
What is the primary “action” the site visitor should take when coming to your site?
Example: make a purchase, become a member, search for information, sign up for a newsletter.
What other functionality features do you know your website will need?
(i.e., payment features, shop page, blog, an events page, etc.)
COMMENT BELOW 👇👇
- Are you interested in building your website? What questions do you have?
- Have you already built your website? What are some of the things you wish you knew before getting started?
🌟🌟 Build a website your audience will love.
Click HERE to download your free website clarity workbook.
Simon Sinek’s TEDx Talk on How Great Leaders Inspire Action: by starting with why Listen to it HERE